At iGraphics E-Commerce (“we,” “us,” or “our”), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website, make purchases, or interact with our services. We operate from Pune, Maharashtra, India, and comply with applicable Indian laws, including the Digital Personal Data Protection Act, 2023 (DPDP Act), the Information Technology Act, 2000, and other relevant regulations.
By using our website or services, you consent to the practices described in this policy. If you do not agree, please do not use our site.
1. Information We Collect
We collect personal data to provide you with a seamless shopping experience for our T-shirts and upcoming food products. The types of information we may collect include:
Personal Identifiers: Name, email address, phone number, shipping/billing address, and payment details (such as credit/debit card information or UPI IDs) when you create an account, place an order, or subscribe to updates.
Transaction Data: Details of your purchases, including order history, preferences for T-shirt designs or food items, and payment receipts.
Device and Usage Information: IP address, browser type, device ID, operating system, pages visited, time spent on site, and referral sources. This is collected automatically via cookies and similar technologies.
Communication Data: Information from emails, chats, or feedback forms you submit to us.
Marketing Preferences: If you opt-in for newsletters or promotions about our apparel or FSSAI-certified food launches.
We collect this data directly from you (e.g., during checkout) or automatically as you browse our site. Under the DPDP Act, we ensure data minimization—collecting only what is necessary for specified purposes.
2. How We Use Your Information
Your data helps us deliver quality products and services. We use it for:
Order Fulfillment: Processing payments, shipping T-shirts or food items, and providing order confirmations and updates.
Customer Service: Responding to inquiries, resolving issues, and improving our offerings based on feedback.
Personalization: Recommending T-shirt designs or food products based on your browsing history and preferences.
Marketing: Sending promotional emails about new collections, discounts, or food launches (with your consent; you can opt-out anytime).
Analytics and Improvements: Analyzing site usage to enhance user experience and prevent fraud.
Legal Compliance: Complying with FSSAI requirements for food products or other regulatory obligations.
We process data based on your consent, contractual necessity (e.g., for orders), or legitimate interests (e.g., security). We adhere to purpose limitation under the DPDP Act.
3. Sharing Your Information
We do not sell your personal data. However, we may share it with trusted third parties for operational purposes:
Service Providers: Payment gateways (e.g., Razorpay, Paytm), logistics partners (e.g., India Post, Delhivery), and cloud storage services to handle transactions and deliveries.
Marketing Partners: For targeted ads, only with your consent.
Legal Authorities: If required by law, such as under court orders or to prevent illegal activities.
Business Transfers: In case of mergers, acquisitions, or asset sales, your data may be transferred as part of the business.
All third parties are bound by confidentiality and data protection agreements, ensuring compliance with the DPDP Act.
4. Data Security
We implement reasonable security measures to protect your data from unauthorized access, loss, or breach. This includes encryption for payment details, secure servers, firewalls, and regular audits. While we strive for utmost security, no online transmission is 100% secure. In the event of a data breach, we will notify affected users and authorities as required by the DPDP Act.
5. Your Rights Under the DPDP Act
As a data principal, you have rights over your personal data:
Access: Request details of the data we hold about you.
Correction: Update inaccurate or incomplete information.
Erasure: Request deletion of your data (subject to legal retention requirements, e.g., for tax purposes).
Withdrawal of Consent: Opt-out of data processing for marketing or non-essential purposes.
Nomination: Designate a nominee for your data in case of incapacity or death.
Grievance Redressal: Contact our Data Protection Officer for complaints.
To exercise these rights, email us at [privacy@igraphics.com]. We will respond within the timelines specified under the DPDP Act (typically 30 days).
6. Cookies and Tracking Technologies
We use cookies, pixels, and similar tools to enhance your experience:
Essential Cookies: For site functionality, like maintaining your cart.
Analytics Cookies: To track usage patterns (e.g., via Google Analytics).
Marketing Cookies: For personalized ads.
You can manage cookie preferences through your browser settings. Our cookie banner provides consent options in line with DPDP requirements. For more details, see our Cookie Policy.
7. Children’s Privacy
Our services are not intended for children under 18 years. We do not knowingly collect data from minors without parental consent. If we discover such data, we will delete it promptly. Parents can contact us to review or remove their child’s information.
8. International Data Transfers
As an India-based company, your data is primarily stored and processed in India. If transferred internationally (e.g., to cloud providers), we ensure adequate safeguards, such as standard contractual clauses, to comply with the DPDP Act.
9. Retention of Data
We retain your data only as long as necessary for the purposes outlined (e.g., 7 years for financial records as per tax laws). After that, it is securely deleted or anonymized.
10. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. Updates will be posted here with the revised date. Continued use of our site after changes constitutes acceptance.
11. Contact Us
For questions, concerns, or to exercise your rights, contact our Data Protection Officer:
